In common with other commercial websites and apps, our Website uses standard technologies including cookies and similar tools including web server logs, web beacons, tokens, pixel tags, local storage, device identifiers and tracking IDs (together referred to as “Cookies” in this Privacy Policy) for the purposes set out below.

Note that third parties collect and use data from Cookies placed on the Website. This Privacy Policy may not describe the privacy practices of such third parties. We encourage you to read the privacy policies of these third parties and, if you prefer to not have data reported by these parties, follow their opt-out processes where these exist. Please review “What can I do to change my Cookies preferences?” section below for further information.

• Strictly Necessary/Transactional Purposes
  
  • Using Cookies for this purpose is essential for our Website to work correctly. They may be required to enable you to move around our Website and use our features, for system administration, to prevent fraudulent activity, to keep you logged in from one page to another or so that we can remember what you have added to your basket. These Cookies cannot be switched off as our Website cannot function properly without them.
  • Examples:
    • Keeping you logged in as you move around the Website

• Functionality Purposes
  
  • Using Cookies for this purpose enables us to enhance and simplify your user experience. For example, they may remember choices you make such as the country you visit our Website from, language, search parameters such as date, area or treatment, and help to identify issues with our Website (such as crash incidents). These can then be used to provide you with an experience more appropriate to your selections and to tailor and enhance your visits to our Website. The information these technologies collect may be personally identifiable, such as log-in details. They cannot track your browsing activity on other websites or apps outside the Website.
  • Examples:
    • preferred_language – Remembers your language choice on our multilingual websites
    • homepage-search – Remembers homepage search settings for your next visit
    • recent-locations – Remembers recent locations you’ve searched

• Performance Purposes
  
  • Using Cookies for this purpose enables us to better understand how many users visit our Website, how users arrive at, and browse or use our Website and which parts of our Website are most popular. This helps us to improve the Website, such as navigation and interface experience, and improve our products and services. To achieve this, we collect information on how people use our Website and use third party technologies for this purpose, including but not limited to Google Analytics, Segment, SEMRush, Optimizely, Hotjar. We also use these Cookies to help us measure the effectiveness of our online marketing and advertising activities.

• Targeting or Advertising Purposes
  
  • Using Cookies for this purpose enables us to display adverts on and off the Website, and to collect information about your browsing habits and usage of the Website in order to make adverts more relevant and personalised to you and your interests. We may use remarketing technologies to enable third parties to display relevant and personalised ads to you through their networks. They are also used to identify that you have seen a particular advert, limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. We use some third party technologies for this purpose, including but not limited to Segment, Google Analytics Audiences, Facebook Analytics and Bing. Technologies are also placed by social media sites for advertising and targeting purposes (including Facebook, Pinterest and Snapchat).
  • These technologies remember the sites you visit and that information is shared with other parties such as advertisers. When we use third parties for advertising and targeting purposes, we may disclose:
    • Personally identifiable information, such as email address, order ID, venue.
    • Generic, aggregated or anonymised data relating to your visits and use of our Website; or
    • Information in a pseudonymised form such as a browser Cookie ID / code or cryptographic hash of your email address to help us tailor and display our ads to you on other services. This ID or code is matched against your equivalent unique code similarly generated by our ad partners to tailor adverts to you.
  • The third party companies that we use for targeting and advertising purposes have their own privacy policies which you should read in detail.
    • Examples:
      • Facebook Targeting. These Cookies are set by Facebook. Facebook uses Cookies to manage logins and to collect data on its users interests. Facebook uses this data to deliver targeted advertising during your browsing experience/ whilst you are online.
      • Google Targeting. These Cookies are set by Google. These Cookies enable Google to profile the interests of visitors and ensure that relevant Knitmed advertising reaches you on third party sites or search. These Cookies may also be used to store user preferences and to verify Google user accounts.

See “How do we use your Personal Information?”, section 4 in our Privacy Policy.

Please find below a number of ways in which you can manage your Cookie preferences online. Please also refer to the privacy & cookie policies of relevant third parties for more information.

• Most browsers and devices allow you to remove tracking technologies and/or block new tracking technologies being set. To turn off tracking technologies, look at the “help” menu on your browser or visit your device settings. However, please note, that (a) this may not be effective for all tracking technologies and (b) switching off tracking technologies may restrict your use of the Sites and/or delay or affect the way in which they operate.

Please note that where you have opted out of receiving our email marketing communications via the methods described in our Privacy Policy in section 6 “Direct marketing / communication preferences”, you may still see our non-targeted adverts whilst you are online, if your interests settings on Facebook are aligned to an audience segment (pre-defined by Facebook) which our business is also associated with. We do not control whether these ads are displayed to you.

In the case of third parties not specified in this section, please consult their relevant privacy & cookies policy to find out more about adverts displayed to you whilst you are online and how you can opt-out.